How consumer tech company Whoop is building for Medicare patients
Whoop joined Medicare's 10-year ACCESS pilot, offering its wearable, a 12-month app subscription, and clinician support at no cost to traditional Medicare patients 65 and up with high blood pressure, high cholesterol, obesity, or prediabetes. Chief medical officer Ami Bhatt, speaking at the STAT Summit in Boston, said the company must improve measures such as blood pressure, hemoglobin A1C, and LDL cholesterol to receive full payment, and is working with the National Council on Aging and AARP on personalization, with app simplification first on the roadmap.